Think of the power of a large database that collects information about how corporations behave and then integrates that data directly into the shopping experience. When you are about to purchase a TV, shoes, socks or an IPOD you can not only consider the price and the quality of the product, but can easily see what kind of behavior we are "buying into".
Our alonovo.com mission is to connect the concept of corporate behavior directly to the profit motive. When a corporation is evolving to balance people, planet and profit -everyone wins.
We are working to inform society in a very simple, visually appealing manner with regard to corporate behavior at their point of online purchase.
http://www.alonovo.com
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